[DE] Jay Baer: No just do Social Media, value a social Corporate Culture

Jay Bear hat einige interessante Trends zum Thema Social Media in 2011 vorausgesagt:

2011 will be the year of convergence and integration. Fueled partially by consolidation, mergers and acquisitions, and partially by API mashups, we’ll see huge progress in unifying social communication. We’ve been talking about “one-to-one marketing” for 20 years, but in 2011 we’ll finally start to see it become a reality.

Sehr optimistisch, finde ich. Zwar werden diverse Services miteinander integriert, aber wir sind wohl noch lange von einer homogenen Social Media-Welt entfernt, die steuer- und analysierbar ist. Oder wie ist Eure Meinung dazu?

Brillant finde ich das folgende Statement von Baer:

A corporate culture that values being social, not just doing social media. If your C-suite doesn’t really care about being open and social with your customers, your company will struggle to be great at social media. You can’t fake caring.

Posted from Digital naiv – Stefan63’s Blog

Categories: Deutsch


1 reply

  1. Merry Christmas!!New Year's 2011 Fireworks Celebrations Around the Worldhttp://fireworks2011.blogspot.com/

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