[EN] The Future of Business is not Created, It’s Co-Created | Brian Solis

In a separate study, eMarketer learned that customers do indeed want deeper engagement with the brands and products they care about. At the same time, companies that embraced a culture and philosophy of co-creation are realizing that open collaboration is instrumental in keeping a competitive edge.

Companies also tend to restrict their co-creation activities to discrete moments in the product life cycle. But the greatest benefits can be realized when collaboration centers on building value that enhances a product’s daily use.

The study found that companies benefit from customer insights which in turn delivers customers benefit through product satisfaction. This in turn increases sales while saving customers time and increasing their productivity.  Of course, co-creation promotes loyalty and builds pride and a sense of recognition, which equally lowers customer service costs while building a strong community of customers and advocates.

And to co-create you are using social software. Co-creation and ongoing engagement with the customer is the character of a Social Business: transparent, engaged and nimble.

Posted from Digital naiv – Stefan63’s Blog

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About StefanP.

Marketing bei IBM, Journalist, Schreiberling aus Passion. Privater "Block": http://ei-gude-wie.com publiziert. DigitalNaiv.com konzentriert sich nur noch – in deutscher oder englischer Spracher – auf eher berufliche Themen. Die Beiträge repräsentieren meine persönliche Meinung und nicht die meines Arbeitsgebers. Marketing at IBM, Writer and Journalist by heart. The Blog entries represent my personal thoughts and not the one of my employer.