Purpose, that is what causes the missing middle. Social media is ideal for supporting a compelling purpose. Purposes that are clear, compelling and directly tied to specific tasks at specific times garner people’s attention, contribution, energy and action.
The ability to identify, develop, deploy and engage people to deliver a purpose is a defining characteristic of what we call a Social Organization.
A Social Organization is one that is able to mobiles social media in ways that enable it to apply the knowledge and insight of your people, customers and the community to fill in the missing middle.
Some interesting thoughts on Social Media, the Social Organization and what we call Social Business.