![[EN] The new Role of Chief Marketing Technology Officer](http://digitalnaiv.files.wordpress.com/2012/08/media_httpventurebeat_uuvfj-scaled500.png?w=120&h=120&crop=1)
via venturebeat.files.wordpress.com Line of business, in particular Marketing, influences more and more technology purchasing decision. This infographic is recommending a Cheif Marketing Technology Officer, who understands both, Marketing and Technology, in particular Digital Marketing and Customer Relationship Management. Posted from… Read More ›
A great reading. This time from Greg Lowe. We – the technologists – need to focus much more on talking business value. Check out the complete posting! What’s important to the business? To get started, we need to understand what… Read More ›
The McKinsey-study has already been covered broadly. Nevertheless a good summary. And it always worth to spread some of the key findings: The business world knows (or thinks it knows) a lot about how social technologies are changing the world…. Read More ›
IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social… Read More ›
The new European #SocBiz Blog is live under socbiz.eu. First posts have been published and we are looking forward to your participation. It should become a place, where the dialogue in particular between European Social Business Adoptors can take place,… Read More ›
Social media is an important part of how leaders can communicate with their employees and external stakeholders, but Groysberg warns it’s only a tool: “Fundamentally, if you try to build a conversation-powered corporation, technology can help you, but without dedicated… Read More ›
The C-level isn’t going to take a cold call or enthusiastically sit through a sales-oriented or product-centered webcast, so make sure your demand gen efforts are holistic by developing content across key topics that these individuals will find relevant, and… Read More ›
IDC also ranked the top vendors from a revenue perspective in a different study, “Worldwide Enterprise Social Software 2011 Vendor Shares.” Tops by far was IBM with $105.4 million, followed by Jive Software ($65.3 million), Communispace ($60 million), Telligent ($42.7… Read More ›
Zwei Welten prallen im Netz aufeinander: Bürokratie und hierarchisches Management gegen verspieltes Experimentieren. Unternehmen, für die ein Twitter-Account schon die Zeitenwende bedeutet, werden daran verzweifeln. … Toffler sprach von der „Adhocratie“. Bürokratien eignen sich bestens für Aufgaben, bei denen viele… Read More ›
Better yet, make social networking integral to other tasks, advises Ethan McCarty, digital and social strategist at IBM. McCarty says all 400,000 global employees use IBM’s homebuilt social networking platform, Connections, which is also sold to customers. “You have to… Read More ›
