[EN] 2013 #SocBiz Prediction: “Enterprise buyers will be looking to avoid the Dropbox effect”


Time for 2013 predictions. This one is from the Alfresco CTO and Chairman John Newton:

Interest in independent social enterprise vendors will dry up and many features will be deemed unnecessary.

Instead of adopting new social enterprise platforms that prove to be just disconnected silos, social features will be built into all types of business applications and platforms to better connect and engage employees, partners, customers and other stakeholders.

Enterprise buyers will be looking to avoid the Dropbox effect and purchase platforms with built-in social enterprise features with a focus on being more secure and scalable over time. Social media won’t be relegated to one department such as marketing communications, but used across multiple departments that drive true business productivity.

via 2013: Enterprise Content Management Comes Full Circle.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About StefanP.

Über mich … Marketing Lead Social Business für Europa bei der IBM, Journalist, Schreiberling aus Passion. Meine Blogeinträge sind mal deutsch, mal englisch und behandeln alles, was mich so beschäftigt: vom Beruf, meinen Interessen über Zitate und Beiträge, die ich bemerkenswert oder kommentierungswürdig finde. Meine bevorzugten beruflichen Themen unter http://digitalnaiv.com sind Social Business, Social Media, Marketing, Enterprise 2.0 und Collaboration. Neben DigitalNaiv schreibe ich auf http://silicon.de, im IBM BlueBlog, auf SocBiz.eu und an diversen anderen Stellen. Und natürlich bin auch als Vortragender unterwegs. Einige der Präsentationen sind auf Slideshare zu finden. Privat interessiere ich mich für Sport (Fußball und Tennis), Lesen, Politik und Kultur, Wein, gutes Essen und schöne Urlaub. Diesbezügliche Blogbeiträge werden ab Juli 2012 unter http://ei-gude-wie.com publiziert. DigitalNaiv.com konzentriert sich nur noch – in deutscher oder englischer Spracher – auf eher berufliche Themen. Die Beiträge repräsentieren meine persönliche Meinung und nicht die meines Arbeitsgebers. ————- About me … Marketing Lead Social Business for IBM in Europe, Writer and Journalist by heart. My blog entries are mixed in English an German, covering everything coming in my mind, quoting and commenting other entries or writing down my own thoughts. My prefered topics of interest in business and my professional career are Social Business, Social Media, Marketing, Enterprise 2.0 and Collaboration and I publish under http://digitalnaiv.com. Guest blogger on http://silicon.de, for IBM BlueBlog, on SocBiz.eu and some other places. And obviously presenting at events. Some of my presentations are available on Slideshare. Privately I enjoy Sports (football/soccer and tennis), Books and Literature, Politics and Culture, Wine and good food and – last but not least – nice places to go. From July 2012 on such blog entries are being published (in German language) under http://ei-gude-wie.com. DigitalNaiv is meanwhile more on professional topics and interests. The Blog entries represent my personal thoughts and not the one of my employer.