Time for 2013 predictions. This one is from the Alfresco CTO and Chairman John Newton:
Interest in independent social enterprise vendors will dry up and many features will be deemed unnecessary.
Instead of adopting new social enterprise platforms that prove to be just disconnected silos, social features will be built into all types of business applications and platforms to better connect and engage employees, partners, customers and other stakeholders.
Enterprise buyers will be looking to avoid the Dropbox effect and purchase platforms with built-in social enterprise features with a focus on being more secure and scalable over time. Social media won’t be relegated to one department such as marketing communications, but used across multiple departments that drive true business productivity.