[EN] 2013 #SocBiz Prediction: “Web Experience Management is Becoming the New ERP”


And another prediction for 2013, this time from Douglas Heise,  Product Marketing Director at CoreMedia:

Web Experience Management is Becoming the New ERP

In the traditional enterprise software world, people use enterprise resource planning (ERP) tools to integrate and optimize the flow of business data across and between organizations. Now, with the Web becoming a primary platform for business, WCM has an opportunity to play a similar role for a new generation of online businesses.

In order to fulfill this role, however, Web CMSs will need to do a much better job of integrating with backend data systems and other consumer facing tools, including marketing automation, lead generation, social communities and analytics. Business users are forced to deal with an ever-growing array of separate tools for managing online experiences. Now is the time to unite these tools under a common WCM infrastructure.

via 2013 Web Content Management Trends: The Post PC World is Here.



Categories: English

Tags: , ,

2 replies

  1. Will this lead to making more decision in the corporate´s periphery as well.

Trackbacks

  1. [EN] The 2013 #SocBiz Predictions in an Overview | Digital Naiv

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 5,506 other followers

%d bloggers like this: