[EN] Challenge: How to incorporate “Social” Content on your Company’s Web Site


Very interesting posting on the influence of Social curated content into the web site of a company. It is already a great feature to push content created for a company’s web site to external social media platforms. We just announced this at IBM with the Social Media Publisher, an extension to the popular IBM Web Content Manager. But there is the demand for the other way around: How to incorporate externally created and curated content on a company’s web site:

The challenge that is facing companies, … , is how do they capture externally sourced and curated content, organize it in the structure of their website, and then providing a social experience in the presentation that takes into account the activities of your brand advocates.

via Content Management in the Social Age : Enterprise Irregulars.



Categories: English

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 5,374 other followers

%d bloggers like this: