[EN] Social Business: 3 things leaders focus on : revenue, costs, risk | B. Duperrin


Great summary on what leaders really  want as Social Business output:

3 things leaders focus on : revenue, costs, risk

No matter the name things are given, leaders want to know three things about a social initiative

1°) How it will contribute to increase revenue

2°) How it will contribute to lower costs

3°) Is it possible to mitigate the risk caused by transformation

via Social Business : success does not matter. Impact does..



Categories: English

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