A new treaty is being shaped as we speak between consumers and sellers. Shoppers want to do business with companies that are fair, so this treaty must hinge on veracity, transparency, credibility, honesty and good will. If I have a choice between services from an ethically driven company and one with questionable business practices, I’d […]


Some interesting facts out of SiriusDecisions “2015 B-to-B Buyer Study”. The buyer journey seems still to be a combination of Sales and Marketing touches. : B2B buyers interact with sales representatives at every stage of the buyer’s journey, the research firm reported after it surveyed 1,000 B2B executives. “Although we knew human interactions were still an […]


Inbound marketing: advertising under a new name? Interesting observations by Dan Lyons. pic.twitter.com/IcORMaxa8z — Tristan Lavender (@TristanLavender) July 30, 2015 Tristan Lavender on Twitter: “Inbound marketing: advertising under a new name? Interesting observations by Dan Lyons. http://t.co/IcORMaxa8z”. Think about promotional messages and marketing blabla versus content curation, valuable content and … dialog. It is a […]


Some interesting statements out of an interview with  Alan Lepofsky, vice president and principal analyst, collaboration software at Constellation Research. The problem is not so much the amount of information coming at us, but rather the spread of information across so many different input sources. We have email, chat, text, social media, phone calls, personal conversations […]