Digital Naiv

Recent Posts

• [EN] Study: Salespeople Using Social Media Outsell Their Peers

  By StefanP. on May 20, 2013 • ( 1 )

  
  

  I was just reading Mark Fidelman’s posting on a new study by Jim Keenan now proofing that those sellers using Social Media are significantly more successful. It only confirms my thoughts and believes: The most interesting finding was that in… Read More ›

• [EN] Building the IBM brand in the Social Sphere [Presentation]

  By StefanP. on May 15, 2013 • ( 0 )

  
  

  While preparing a presentation on Digital Marketing in Real Life my  for a Customer Workshop in early June,  I was running into this excellent presentation from my IBM fellow Susan Emerick and Kevin Greene from Digital Influence Group, which I… Read More ›

• [EN] “The Future of Work is NOT About Replacing Sharepoint and Email” – but it helps …

  By StefanP. on May 12, 2013 • ( 0 )

  
  

  Jacob Morgan on the Future of Work. Great Summary: For as long as organization’s have existed there have been a set of unwritten principles that we have all followed. Some of them are that employees came into the office at… Read More ›

• [EN] Why E-Mail Newsletters Won’t Die – OR – Why more and more people unsubscribe

  By StefanP. on May 10, 2013 • ( 0 )

  
  

  Most recently I was presenting at the next conference in Berlin talking about Marketing and how it evolves. One example I was using, is the lack of success with email and email newsletter. I personally experience that people get bored… Read More ›

• [DE] Neue IBM Expertensektion auf Computerwoche.de: Fragen stellen, mitdiskutieren rund um Social Business

  By StefanP. on May 10, 2013 • ( 1 )

  

  
  

  Auf Computerwoche.de ist jetzt unter dem Titel Intelligente Technologien- Meet the Experts eine IBM Expertensektion zu den Themen Cloud, Analytics & Big Data, Commerce und ganz neu Social Business aktiv. Hier werden relevante Themen behandelt und mit Experten der IBM… Read More ›

• [DE] re:publica-Eindrücke 2013 – Besonderes Event auch für Schlipsträger

  By StefanP. on May 8, 2013 • ( 1 )

  

  
  

  Am Montag war ich leider nur einen Tag auf der re:publica. Ich hatte zwei meiner Chefs überredet, sich das einfach mal anzuschauen. “Mein” Bereich in der IBM hat ja vor Jahren schon die re:publica unterstützt – danke an Peter Schütt,… Read More ›

• [DE] Call Center haben ausgedient, Kundenservice 2.0 per Communities (via Heike Simmet)

  By StefanP. on May 8, 2013 • ( 0 )

  
  

  Einmal mehr ein sehr lesenswerter Beitrag von Heike Simmet. Diesmal zum Thema Kundendienst im sozialen Zeitalter: Die traditionelle Call Center Welt der One-to-One Kommunikation hat heute ausgedient. Denn in der neuen vernetzten Service-Ökonomie wird Wissen immer stärker zum gegenseitigen Nutzen ausgetauscht…. Read More ›

• [EN] “Word of Mouth: The most powerful, scalable forms of promoting your business”

  By StefanP. on May 3, 2013 • ( 0 )

  

  
  

  A perfect fit to the presentation I gave most recently at the next conference in Berlin: Studies show that consumers look to their peers for product and service recommendations and reviews. WOM content is, therefore, one of the most powerful,… Read More ›

• [DE] Smarter Workforce – What is the most powerful computer in the world? – Event nicht nur für Personaler am 23. Mai in München

  By StefanP. on May 3, 2013 • ( 0 )

  

  
  

  Am 23. Mai findet in München die Smarter Workforce-Veranstaltung von Kenexa unter dem Motto “Creating a Smarter Workforce” statt. Es ist die dritte Veranstaltung in einer Reihe, die in Paris, London und eben München Halt macht. Kenexa, unterdessen eine IBM… Read More ›

• ‹ Older Entries