Zu den wichtigsten Kanälen im B2B Social-Media-Marketing gehören u.a. Social-Communities. Source: Uploaded by user via creative360 on Pinterest via Infografik: B2B Online-Marketing und Social-Media ›› B2B Online-Marketing Blog.
Tag Archive for ‘B2B’
[EN] B2B Websites Become the Ultimate Social Destination | Social Media B2B
B2B Websites Become the Ultimate Social Destination In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them… Read More ›
[EN] The State of B2B Social Media Marketing [INFOGRAPHIC]
via mashable.com Posted from Digital naiv – Stefan63′s Blog
[DE] Zur Meßbarkeit von Lead-Generierung: B2Bs Still Struggle to Tie Leads to Marketing Touchpoints – eMarketer
Nearly half of B2B marketers surveyed said their highest level of lead generation measurement capability was to give all credit to the last marketing touchpoint. Fewer were able to employ more sophisticated techniques that would more accurately attribute lead generation… Read More ›
[EN] B2B Spending on Social Media to Explode – eMarketer
In 2009, B2B marketers spent the largest portion of their social media budgets on customer communities, followed by podcasts and blogs. These tactics allow B2B marketers to share more relevant product or service information with their customers than they could… Read More ›
[EN] B2B Marketing: Currencey of getting information from people is trust and exchange of value
We should all take a lesson from Facebook and understand that getting information from people is not a zero-sum game. It’s a gradual process—the currency of which is trust and exchange of value. via socialmediatoday.com Great summary! Title of Christopher… Read More ›
[EN] Surprising: B2B marketers use Social Media more extensively than B2C – eMarketer
Business.com found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts. via emarketer.com Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than… Read More ›
[DE] Studie: B2B Social-Media in der Praxis (2010-2012) ›› B2B Online-Marketing Blog
Erfolgreiches Social-Media-Marketing im B2B setzt drei wichtige Faktoren voraus: Interessante Inhalte, Glaubwürdigkeit und Regelmäßigkeit. Neben der Wirksamkeitsmessung und dem Dialog mit der Zielgruppe sind dies gleichzeitig die großen Herausforderungen für zukünftiges Social-Media-Marketing im B2B. via onlinemarketing-blog.de Sehr schöne Zusammenfassung der… Read More ›
[EN] B2B und B2C Companies & their Social Media Actvities (North American Poll)
via eMarketer Very interesting, that B2B Companies seem to be ahead of B2C Companies in a lot of areas of Social Media. Posted via email from stefan63′s posterous
[DE] B2B Lead-Generierung: 5 goldene Regeln, wichtige Erfolgsfaktoren und 7 Tipps zur Steigerung des ROI » B2B Online-Marketing Blog
Quelle: creative360 via onlinemarketing-blog.de Sehr gute Präsentation zum Thema B2B Lead-Generierung und Online Marketing! Posted via web from stefan63′s posterous
