Surprising: B2B marketers use Social Media more extensively than B2C - eMarketer
Business.com found in 2009 that those B2B marketers who do use social media tend to do so more extensively than their business-to-consumer counterparts.
via emarketer.com
Very interesting. I was not expecting that B2B is using Social Media-tools more extensively than B2C. Depending on the channel used I did expect different results.
