We’ve been talking about the cloud for years now. And yes, providers have done plenty to hype it too. But frankly, most customers have been very wary about it, especially in Europe. There are many reasons for that, from fear… Read More ›
Tag Archive for ‘CRM’
[EN] Social Selling – being a fly on the wall of your customers …
It becomes more and more a hot topic: Social selling, how to use Social Media in your sales cycle to get information on your potential customers, to connect with potential customers, to listen and identify opportunities to influence … This… Read More ›
[EN] SugarCRM becomes the core of IBM’s next-generation CRM » Ovum
IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social… Read More ›
[EN] Customer Experience Management: The Key to Web Strategy in 2012
Customer experience is channel agnostic. In other words customers engage with a business in a variety of ways such as face-to-face, by phone and online — be it on a business website, social media or a mobile device.…Using the latest… Read More ›
[EN] Selling is Dead. The Customer Community Killed it. | The Social Customer
Great posting on how the sales process has changed in the age of Social Business and how and why businesses need to respond: They start their research doing one of two things: they search on Google (for Low- to Medium-Scrutiny… Read More ›
[EN] B2B Websites Become the Ultimate Social Destination | Social Media B2B
B2B Websites Become the Ultimate Social Destination In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them… Read More ›
[EN] Customer Experience: Social & Web Merge And Become Hyper-Personal
#12. Social & Web Merge And Become Hyper-Personal The idea of “social media” is going away. As social networks merge into our content, we will stop looking at them as separate things, and instead as one, integrated platform. One need… Read More ›
[DE] Servicebranche weiß nicht, was Kunden denken – Alzheimer-Syndrom statt personalisierte Dienste | Ich sag mal
Deutschen Unternehmen gelingt es nicht, ihren Kunden einen personalisierten Service zu bieten. So lautet das zentrale Ergebnis einer Umfrage, die von den Marktforschungsunternehmen Vanson Bourne und Opinion Matters im Auftrag von Pegasystems durchgeführt wurde, … Was davon zu halten ist,… Read More ›
[DE] Social CRM Requires a Commitment to Becoming a Social Business – SugarCRM Sponsor des IBM Social Business JamCamp
Social CRM is really an additional layer on top of the CRM foundation. It requires that commitment to CRM — but it also requires a commitment to becoming a social business, one that embraces the revolution in communications and the… Read More ›
[DE] Wenn Prozesse zur Bürokratie verkommen – Exception Handling im Zeitalter des Social Customer
Wer kennt sie nicht, die Vorschriften und Prozessdefinitionen, die gerade in unserem Zeitalter Call Centern und Kundendienst vorgegeben werden. Ein starres Korsett erlaubt keine Ausnahmen, so sehr diese oft im Sinne von Kundenbindung hilfreich und logisch wären. Die Mitarbeiter werden… Read More ›
