What is The ROI of Your Mom? / Flowtown (@flowtown) http://ow.ly/4Imyh
Tag Archive for ‘ROI’
[EN] The ROI of ROI: Does ROI Always Make Sense?
… ROI makes sense for campaigns and projects, but if what we’re really talking about is an evolution of business, then does it make sense to measure the ROI for an evolution? If we all agree that “social,” both internally… Read More ›
[EN] Dramatic Difference in Approach to Social Media Metrics – eMarketer
via emarketer.com I have already commented a few times on the in my opinion misslead discussion on ROI and Social Media. Here are some interesting stats, where CMO’s see the highest ROI. Posted from Digital naiv – Stefan63′s Blog
[DE] Manager 40+ blockieren Social Media und Social Business? Und ROI gibt es doch!
Eine sehr treffende Charakterisierung des typischen Managers und dessen Einstellung zu Social Media: Die meisten Top-Entscheider in Unternehmen gehören der Generation 40+ an und stehen den neuen Instrumenten skeptisch bis ablehnend gegenüber und übersehen dabei, dass die stark wachsende Gruppe… Read More ›
[EN] How To Calculate the ROI of Enterprise 2.0 | Knowledge Is Social
via blog.socialcast.com Interesting infographic! Posted from Digital naiv – Stefan63′s Blog
[DE] Die Macht der Empfehlungen | Social Media Today
Centers of influence, or COI’s, are people in the community that generate sales for your business through referrals. Sometimes they’re customers. Sometimes they’re not. Some are members of your target market who influence their peers. Others operate complimentary businesses and… Read More ›
[EN] Influence is not a Mathematics Game | Social Media Today
Influence is from the relationships that we build within our community. What do the people that know you or are exposed to you on the social media profiles say about you? What stands out about you that makes them even… Read More ›
[EN] The Content Economy by Oscar Berg: The business case for social intranets
If an organization really considers innovation to be important, it should engage everyone and make innovation everybody’s business. It should provide a ping-pong table, give every coworker, partner and customer a racket to play with, and invite them to play. … Read More ›
[EN] Who the $%^&^% cares about the ROI of Enterprise 2.0? | AIIM Enterprise 2.0 Blogs
E-mail is dial tone. Companies couldn’t exist without it. Nobody would think about calculating its “ROI.” The adoption of social technologies in the enterprise is headed there. By the time your organization conducts one of those long-winded ROI analyses by… Read More ›
[DE] Zur Meßbarkeit von Lead-Generierung: B2Bs Still Struggle to Tie Leads to Marketing Touchpoints – eMarketer
Nearly half of B2B marketers surveyed said their highest level of lead generation measurement capability was to give all credit to the last marketing touchpoint. Fewer were able to employ more sophisticated techniques that would more accurately attribute lead generation… Read More ›
