This week I am going to speak with Katrin Stein at the Smarter Workforce Conference in Munich on The role of HR in the Social Age. This posting on Forbes covers one aspect of Social and HR: According to a… Read More ›
Tag Archive for ‘SocBiz’
[EN] Study: Salespeople Using Social Media Outsell Their Peers
I was just reading Mark Fidelman’s posting on a new study by Jim Keenan now proofing that those sellers using Social Media are significantly more successful. It only confirms my thoughts and believes: The most interesting finding was that in… Read More ›
[EN] Building the IBM brand in the Social Sphere [Presentation]
While preparing a presentation on Digital Marketing in Real Life my for a Customer Workshop in early June, I was running into this excellent presentation from my IBM fellow Susan Emerick and Kevin Greene from Digital Influence Group, which I… Read More ›
[DE] Neue IBM Expertensektion auf Computerwoche.de: Fragen stellen, mitdiskutieren rund um Social Business
Auf Computerwoche.de ist jetzt unter dem Titel Intelligente Technologien- Meet the Experts eine IBM Expertensektion zu den Themen Cloud, Analytics & Big Data, Commerce und ganz neu Social Business aktiv. Hier werden relevante Themen behandelt und mit Experten der IBM… Read More ›
[DE] Call Center haben ausgedient, Kundenservice 2.0 per Communities (via Heike Simmet)
Einmal mehr ein sehr lesenswerter Beitrag von Heike Simmet. Diesmal zum Thema Kundendienst im sozialen Zeitalter: Die traditionelle Call Center Welt der One-to-One Kommunikation hat heute ausgedient. Denn in der neuen vernetzten Service-Ökonomie wird Wissen immer stärker zum gegenseitigen Nutzen ausgetauscht…. Read More ›
[EN] “Word of Mouth: The most powerful, scalable forms of promoting your business”
A perfect fit to the presentation I gave most recently at the next conference in Berlin: Studies show that consumers look to their peers for product and service recommendations and reviews. WOM content is, therefore, one of the most powerful,… Read More ›
[EN] SharePoint was never about people and the way they need to work
A very interesting posting on CMSwire on Sharepoint. Obviously I do agree with a lot of the statements Rich Blank is making and I have selected the ones I like most: Short term cost savings and big promises haven’t exactly… Read More ›
[EN] From Mass Marketing to Person-2-Person-Marketing – Dialogue and Real Communication
Last week I had the pleasure to speak at the next Conference in Berlin. My presentation had the title Marketing needs to change to be successful: Put your customer in the center! As a child of the Email Age –… Read More ›
[EN] Cloud growth in Germany (and Europe) to be driven by Collaboration and CRM
We’ve been talking about the cloud for years now. And yes, providers have done plenty to hype it too. But frankly, most customers have been very wary about it, especially in Europe. There are many reasons for that, from fear… Read More ›
[EN] European Companies Stay the Long-term Course towards Social Business – Forbes
Unfortunately I was not able to make it to the Enterprise 2.0 Summit in Paris a few days ago. But my IBM buddies Sandy Carter, Rawn Shah and Yves Darnige were there speaking, connecting, collaborating. Rawn wrote this blog posting… Read More ›
