I was just reading Mark Fidelman’s posting on a new study by Jim Keenan now proofing that those sellers using Social Media are significantly more successful. It only confirms my thoughts and believes: The most interesting finding was that in… Read More ›
Tag Archive for ‘SocialMedia’
[EN] Building the IBM brand in the Social Sphere [Presentation]
While preparing a presentation on Digital Marketing in Real Life my for a Customer Workshop in early June, I was running into this excellent presentation from my IBM fellow Susan Emerick and Kevin Greene from Digital Influence Group, which I… Read More ›
[EN] From Mass Marketing to Person-2-Person-Marketing – Dialogue and Real Communication
Last week I had the pleasure to speak at the next Conference in Berlin. My presentation had the title Marketing needs to change to be successful: Put your customer in the center! As a child of the Email Age –… Read More ›
[DE] Zwiespalt: Wie Digitalisierung und Social Media die Arbeitswelt verändern – computerwoche.de
Die Flut der Studien nimmt immer weiter zu. Kein Wunder. Studien werden leicht von Publikationen und Journalisten abgedruckt, auch wenn sie im Auftrag sind und die kritische Masse und damit Representativität manchmal fragwürdig sind. Das gilt meiner Wahrnehmung nicht für… Read More ›
[DE] Social Media-Studie: NRW am aktivsten, XING-Anwender am besten bezahlt, Firmen verweigern sich oft noch – CIO.de
Mal wieder eine Studie, diesmal von Roland Berger. 146 Manager wurden befragt … Demzufolge sind die Nordrhein-Westfalen die aktivsten Deutschen im sozialen Netz. Und Xing-Anwender haben das höchste Einkommen. Na ja … Für mich interessant diese Aussage: Zwar nutzen die… Read More ›
[EN] Influencer Marketing: Blogs are the primary place where influencers engage – eMarketer
Obviously I do believe in Blogs – and in the new Social Age, where influencers can become as important as Journalists or Analysts in the past decade. The new Technorati study confirms my thoughts on blogs and bloggers, and that… Read More ›
[EN] Social Media Professionals & Brands are becoming the trolls, or spammers | Social Media Today
@FrankEliason is so right. We as marketers are meanwhile bombarding people in Social media with what I call Social SPAM. We all have to do our job, but … The reality is brands are becoming the trolls, or spammers (at… Read More ›
[EN] Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era – are they all the same, or different?
Good summary and analysis by Nilofer Merchant. Well, I did choose “The Social Age” as title of my (German language) book. Sounds a bit like the Social Era Nilofer is recommending: Enterprise 2.0, Social Media, Social Business, Social Innovation, Social… Read More ›
[DE] Im Sozialen Zeitalter: Wir brauchen Kuratoren und Geschichtenerzähler!
Schon seit einiger Zeit beschäftigt mich, was ich wie in meinem Blog veröffentliche. Dabei unterscheide ich im Prinzip verschiedene Kategorien: Einerseits sind da die selbst erfundenen, erdachten, kreierten Beiträge oder um es knackig zu formulieren: Diese Beiträge sind intellektuell weitgehend… Read More ›
[EN] You need vocal Thought Leaders to influence the influencers …
Good article on Brand Marketers and Social Media. In particular I agree with the statements on influencers and bloggers. Most of marketers do not yet understand, how it works. And they don’t understand, that they need quality content and vocal… Read More ›
