Last week I had the pleasure to speak at the next Conference in Berlin. My presentation had the title Marketing needs to change to be successful: Put your customer in the center! As a child of the Email Age –… Read More ›
Tag Archive for ‘WebExperience’
[EN] Web Content Management Trends in 2013 Every Marketer Needs to Know (CMSwire)
Great summary on the development of modern web sites and the challenges coming up: In the midst of this digital transformation, companies and public agencies realized they needed to be where the conversation was. Their websites were no longer to… Read More ›
[EN] Challenge: How to incorporate “Social” Content on your Company’s Web Site
Very interesting posting on the influence of Social curated content into the web site of a company. It is already a great feature to push content created for a company’s web site to external social media platforms. We just announced… Read More ›
[EN] 2013 #SocBiz Prediction: “Web Experience Management is Becoming the New ERP”
And another prediction for 2013, this time from Douglas Heise, Product Marketing Director at CoreMedia: Web Experience Management is Becoming the New ERP In the traditional enterprise software world, people use enterprise resource planning (ERP) tools to integrate and optimize… Read More ›
[EN] The Evolution of a (Social) Website | Social Media Today
Be social. Engage on Facebook, tweet regularly, connect on LinkedIn and maintain your blog. But never neglect your home base. Your company’s website is the hub and the rest are the spokes. All parts are necessary to create a well-rounded… Read More ›
[EN] What makes a Good Website? My Personal Preferences
It annoys me every time I’m out somewhere and use my iPhone to check a website for some information I urgently need: the page comes up small and illegible on the screen. That just won’t do in the mobile era… Read More ›
[DE] Was macht eine gute Webseite aus? Meine persönlichen Präferenzen
Und es ärgert mich jedes Mal, wenn ich auf meinem iPhone unterwegs dringend eine Webseite surfe, um an eine gerade wichtig benötigte Information zu kommen: Die Seite erscheint nur klein und unlesbar. Leute, das kann es im mobilen Zeitalter einfach… Read More ›
[EN] Customer Experience Management: The Key to Web Strategy in 2012
Customer experience is channel agnostic. In other words customers engage with a business in a variety of ways such as face-to-face, by phone and online — be it on a business website, social media or a mobile device.…Using the latest… Read More ›
[EN] Web content management’s new role: Fueling digitally driven businesses
WCM is not just about publishing Web pages any more. Managing Web content is now a means to an end. To compete in the digital economy, we actually need to use content to power useful applications for the enterprise. These… Read More ›
[EN] Social Media Marketing in 2012: Create Your Branded Online Destinations – Forbes
Most importantly, choose one branded online destination to be your core branded online destination. This is the place where all of your online content and conversations will lead back to. It will be the central hub of your online presence… Read More ›
