The benefits of employee advocacy cannot be underestimated: Ramping community management up to the levels required to effectively engage millions of customers who are trying to interact with a company socially just can’t work. Using automated engagement tools instead actually kills the point (and much of the benefit) of being socially connected with the marketplace. … No, to accomplish this, employees themselves must be externally engaged in a proactive and strategic manner that maximizes the benefits of becoming a social business. …

Activating Employee Advocates with Social Business Engagement

Couldn’t agree more with Dion Hinchcliffe and a perfect fit to my posting talking about the Digital IBMer community: We are enabling and training the IBMer’s to be advocates out there, maintain and build trust and relationships in a Social Business world, where we are going to live more and more on recommendations and trust.

Posted from Digital naiv – Stefan63’s Blog

Veröffentlicht von StefanP.

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