ExactTarget found that consumers in Germany were more concerned than those in other countries with maintaining some discretion online due to privacy concerns, something that marketers should keep in mind when targeting this demographic. But they were not totally averse to interacting with companies through social media platforms. About one-third of Facebook fans had “liked” a brand or organization on Facebook either to stay abreast of products and services, or to receive news of discounts and sales. Almost three in 10 interacted with companies to get the early word on new products or to take advantage of giveaways and similar promotions.
Not very surprising results … and I miss the difference between B2C and B2B … and there is obviously one.