I got aware of this speech by our IBM CEO Ginni Rometty laying out her vision of the path forward at the Council on Foreign Relations through a Tweet of Jon Neiditz (Thank you, Jon!) and obviously I found her statements extremely impressive. This is from the speech, which is available here:

In a world where value is shifting rapidly from things to knowledge, knowledge workers are the new means of production. And it follows that the social network is the new production line.

Obviously this is only one quote out of a longer speech. I can only recommend to read the whole speech or to listen in here:

Verfasst von StefanP.


  1. […] And our internal social network is or becomes not only for me as a marketer more and more the new production line. I am collaborating with my colleagues worldwide behind the IBM firewall. Through the cloud I am […]


  2. […] This eBook is a selection of postings around the topic of “Social Business” and Collaboration. It is about using social tools and software for business. And it is about the new culture of sharing and communicating in todays ‘Social Age’. The new culture behavior driven by the Social Web, the internet as a transparency machine is questioning traditional hierarchies, traditional means of production and therefore is changing our world, our workplace and our Business overall. Ginni Rometty, IBM’s CEO, is talking about social networks being the new production line. […]


  3. […] Enterprise Social Network, die Produktionsstrasse, in der meine Kolleginnen und Kollegen arbeiten, so wie es die CEO der IBM, Ginni Rometty, postuliert hat. In zwei miteinander verschränkte Collaboration-Hubs organisieren wir unsere Arbeit. Im externen […]


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