Could your company’s non-marketing departments be negatively impacting your marketing efforts?
The answer is yes.
Most employees perform tasks that, on their face, don’t relate to marketing, but still impact marketing efforts. From the chief executive to the minimum-wage shipping assistant, every staff member has the power to affect your brand — the brand so carefully developed and promoted by your marketing department.
There are plenty of other marketing mistakes that non-marketing departments make, so if you want to make the most of your marketing efforts, be sure to look at marketing as a cross-departmental strategy. Nothing can give your business a better image quite like the staff members who run it.
Marketers: Don’t call it Marketing. Call it Social Business. And Social Business is everybody and everywhere in the company.