I am a child of the Email Age, used to email newsletters, to direct mail and onsite events. Then the Web and this Social media-thing came along dramatically changing the world of Marketing, in B2C and B2C. And I am not simply talking about using Facebook or Twitter. We marketers do use these channels, unfortunately often wrong not understanding that we have to change from the world of Mass Marketing and pre-written Marketing messages to a Person-2-Person real-time communication delivering content and value to our customers.
This eBook is a selection of my English language postings around Marketing and related topics.