I strongly believe in professional writing and good style – even or in particular in Marketing for IT. Check out this piece on crappy content and professional writing:

Did you know that a well-researched, properly written, engaging, and emotionally moving piece of content sometimes takes hours to write—even for the professional writer who writes 5 days a week, 8 hours per day? …

Did you know that storytelling is the art of using the written word to craft mental pictures, tickle the five senses, and connect with readers on such an intimate level that each reader believes the content was written just for them?

Anyone can be a writer? Writing is easy? It doesn’t take skill, talent, or technique?… Crappy content, that’s what you pay a couple of bucks for. Quality content comes with a price because it’s quality—just like YOUR quality product or service. You get what you pay for. …

Business 101: In order to succeed you must stand out as different. Something has to be unique. …

Quality content isn’t just landing pages and website content. It’s sharable content, from blogs and PRs to Tweets and G+’s. It’s media for the busy audience like videos and podcasts. It’s SlideShares and social media re-shares. It’s all those words from big to small, and the word and character counts that have to encompass it all. …

Industry Copywriters – Your Best Investment

Industry copywriters are experts. They are specialists with proven, tangible experience in YOUR industry. They are the combination of an industry expert and a skilled, talented writer with up-to-date copywriting knowledge. The benefits of hiring a professional copywriter far outweigh the woes of not. …  Quality over quantity and return over initial cost….

via Are We Drowning in Crappy Content? | Social Media Today.

Veröffentlicht von StefanP.

Stefan Pfeiffer ist seit 2007 bei der IBM in verschiedenen Marketingpositionen tätig. Als gelernter Journalist hat er natürlich eine Leidenschaft für das Schreiben, die er hier im CIO Kurator, aber auch in seinem persönlichen Blog DigitalNaiv auslebt. Seine inhaltliche Leidenschaft im IT-Umfeld gilt dem digitalen Arbeitsplatz, dem Digital Workplace. Auf Twitter ist er als @DigitalNaiv „erreichbar“.

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