What is Inbound Marketing? - by HubSpot

What is Inbound Marketing? – by HubSpot

I am a strong believer in quality content and try to push that as much as I can. My recent German language blog entry on Content Marketing will be live in English language as soon as possible. Stay tuned. Here are some impressive numbers on the failure of old Marketing and the alignment we need between Social, Content and PR Jobs:

As Hubspot reports, 86% of people skip TV ads, 91% unsubscribe from email lists, 44% of direct mail is never opened, and hundreds of millions of people are on the “Do Not Call” list. In today’s consumer jaded marketing world, they make a compelling case for the power and necessity of stealthy inbound marketing.

…If we look at the similarities within each discipline we quickly see the crossovers and begin to accept that maybe, just maybe, the PR job is not terribly different from a social media or content marketing job.

Parallels Between Social, Content, and PR Jobs

  • Topline definition: At their core, all 3 are storytelling disciplines.
  • Goals: All 3 aim to garnerbrand impressions and drive traffic.
  • Channel: All 3 require 3 party validation and interest in your story to work (PR = journalist/blog, social = fans sharing, content = search engines and fans and journalists).
  • Skill Sets: All 3 are impossible if you don’t have writing and communication skills.
  • Measurement: All 3, if done properly, are highly analytical and require close monitoring in order to iterate successfully.

via Rethinking Today’s Inbound Marketing Mix | Social Media Today.

 

 

Veröffentlicht von Stefan Pfeiffer

Stefan Pfeiffer ist seit 2007 bei der IBM in verschiedenen Marketingpositionen tätig. Als gelernter Journalist hat er natürlich eine Leidenschaft für das Schreiben, die er hier im CIO Kurator, aber auch in seinem persönlichen Blog DigitalNaiv auslebt. Seine inhaltliche Leidenschaft im IT-Umfeld gilt dem digitalen Arbeitsplatz, dem Digital Workplace. Auf Twitter ist er als @DigitalNaiv „erreichbar“.

Kommentar verfassen

Trage deine Daten unten ein oder klicke ein Icon um dich einzuloggen:

WordPress.com-Logo

Du kommentierst mit Deinem WordPress.com-Konto. Abmelden / Ändern )

Twitter-Bild

Du kommentierst mit Deinem Twitter-Konto. Abmelden / Ändern )

Facebook-Foto

Du kommentierst mit Deinem Facebook-Konto. Abmelden / Ändern )

Google+ Foto

Du kommentierst mit Deinem Google+-Konto. Abmelden / Ändern )

Verbinde mit %s