Good summary of 5 Top Marketing Trends to consider for 2015:

1. Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together.

For a while there, companies were disproportionately focused on search marketing. And then, they were focused on social media marketing. Next, content marketing. All with a little mobile mixed in. … My suggestion: Go old school. One message. Multiple mediums and formats. …

2. Mobile: Think Mobile Doesn’t Matter for Your Business? …

According to Google’s Mobile Search Moments Study, three out of four mobile searches trigger follow-up actions, whether that is further research, a store visit, a phone call, a purchase, or word-of-mouth sharing. …

3. Sales/Marketing Alignment: …

Make this the year that marketing gets out from under the thumb of sales to form a harmonious, equal marriage.

4. Responsive Design: …

… Responsive design is a simple concept. People use desktops, smartphones, and tablets to view your website and emails. You want these websites and emails to adjust elegantly to the browser on each of these devices, so that your users go through a similar, but device-tailored experience. …

5. Print: …

… Print is not dead. … Use print to enhance that integrated marketing campaign. …

via 5 More Marketing Trends for Your 2015 B2B Marketing Plan | Social Media Today.

Veröffentlicht von StefanP.

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