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If you use your website to market your company, you should be blogging. If you’re not blogging, make it a point in 2015 to at least give it a try. You might be surprised at the number of quality leads it brings to your site. Additionally, blogging is great for increasing your brand trust, it provides a valuable extra layer of service for your customers, and it gives you a chance to influence your industry in both subtle and sometimes not-so-subtle ways.