Eine exzellente Zusammenfassung von Simon Terry. Da muss man nichts hinzufügen. Passt ja auch zu Wird der Community Manager der nächste CEO?:
Collaboration is more than a communication layer over the existing patterns of work. As shared work, collaboration is different to chats and to conversations. Collaboration involves people coming together to connect, to share, to solve and to innovate in new ways and to more effectively fulfill the organization’s purpose and employee’s personal purposes. Remember your organization creates no value talking internally. The value creation occurs when you come together to work to create value for your customers and other stakeholders outside.
Organizations need to investment in community management to help realize the strategic value of these new ways of working. Community management, whether by community managers, champions or leaders, is not just about facilitating a neat two-way conversation. Community managers must play the roles of shaping the work, building community around key strategic priorities and creating the freedom to experiment, to change and to learn. Community management enables the transformational nature of collaboration platforms.