Some key facts and recommended read on the role of social media in B2B buyers‘ decision making, which should make us think. To put this in perspective, one American university study found a massive 75% […]
[EN] Marketing: Why not focus on 70% of B2B Buying Processes, which are completed before Sales get involved?
A series of interesting facts and figures, which should make every marketer rethink their content offerings. A little bit black and white and banging on Marketers (while not covering the other side of the house, […]
Some interesting facts out of SiriusDecisions “2015 B-to-B Buyer Study”. The buyer journey seems still to be a combination of Sales and Marketing touches: B2B buyers interact with sales representatives at every stage of the buyer’s […]
Good summary of 5 Top Marketing Trends to consider for 2015: 1. Truly Integrated Marketing: Not Social. Not Content. Not Search. All of Them. Together. For a while there, companies were disproportionately focused on search […]
[DE] Meine Spülmaschine, von möglichem, besserem Service und zur Partnerschaft zwischen Apple und IBM
Unsere Spülmaschine ist defekt. Am Montag kommt der Reparaturservice. Zum dritten Mal. Toll ist es, dass man den Techniker online direkt mit Auswahl der gewünschten Zeitspanne bestellen kann. Nicht so toll ist, dass die beiden […]