Schlagwort: CRM

[EN] Cloud growth in Germany (and Europe) to be driven by Collaboration and CRM

We’ve been talking about the cloud for years now. And yes, providers have done plenty to hype it too. But frankly, most customers have been very wary about it, especially in Europe. There are many […]

[EN] Social Selling – being a fly on the wall of your customers …

It becomes more and more a hot topic: Social selling, how to use Social Media in your sales cycle to get information on your potential customers, to connect with potential customers, to listen and identify […]

[EN] SugarCRM becomes the core of IBM’s next-generation CRM » Ovum

IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing […]

[EN] Customer Experience Management: The Key to Web Strategy in 2012

Customer experience is channel agnostic. In other words customers engage with a business in a variety of ways such as face-to-face, by phone and online — be it on a business website, social media or […]

[EN] Selling is Dead. The Customer Community Killed it. | The Social Customer

Great posting on how the sales process has changed in the age of Social Business and how and why businesses need to respond: They start their research doing one of two things: they search on […]

[EN] B2B Websites Become the Ultimate Social Destination | Social Media B2B

B2B Websites Become the Ultimate Social Destination In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and […]

[EN] Customer Experience: Social & Web Merge And Become Hyper-Personal

#12. Social & Web Merge And Become Hyper-Personal The idea of “social media” is going away. As social networks merge into our content, we will stop looking at them as separate things, and instead as […]

[DE] Servicebranche weiß nicht, was Kunden denken – Alzheimer-Syndrom statt personalisierte Dienste | Ich sag mal

Deutschen Unternehmen gelingt es nicht, ihren Kunden einen personalisierten Service zu bieten. So lautet das zentrale Ergebnis einer Umfrage, die von den Marktforschungsunternehmen Vanson Bourne und Opinion Matters im Auftrag von Pegasystems durchgeführt wurde, … […]

[DE] Social CRM Requires a Commitment to Becoming a Social Business – SugarCRM Sponsor des IBM Social Business JamCamp

Social CRM is really an additional layer on top of the CRM foundation. It requires that commitment to CRM — but it also requires a commitment to becoming a social business, one that embraces the […]

[DE] Wenn Prozesse zur Bürokratie verkommen – Exception Handling im Zeitalter des Social Customer

Wer kennt sie nicht, die Vorschriften und Prozessdefinitionen, die gerade in unserem Zeitalter Call Centern und Kundendienst vorgegeben werden. Ein starres Korsett erlaubt keine Ausnahmen, so sehr diese oft im Sinne von Kundenbindung hilfreich und […]